Natural/Holistic

by Nora Caley on Feb 1, 2015
“Knowledge is power, especially when it comes to the natural pet food category. Consumers are reading about pet nutrition on labels and online, and industry experts say this newly acquired knowledge is driving sales in the natural dog food category. “The growth is coming from consumers who are becoming more educated about pet food and are exploring new options based on their knowledge,” says Steve Portch, vice president of sales for Austin, Texas-based Nulo Pet…”

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by Nora Caley on Dec 29, 2014
“For pet owners who seek natural treats, it is all about the ingredients. Consumers not only look at what treats do not contain—such as artificial preservatives—they also want to know what ingredients they do contain. Manufacturers are responding with a host of innovative options, driving the popularity of natural dog…”
by Nora Caley on Dec 1, 2014
“Dogs are not exactly picky about what they put in their mouths. Pet owners, however, are becoming increasingly selective about what their dogs consume—not only for meals, but also between meals. Consumers are seeking natural chews for their dogs, and they want these products to have other features and benefits…”
by Dorothy Crouch on Nov 1, 2014
“Trends within the burgeoning natural pet food market develop and shift so frequently, it can be tough for retailers to keep up. With this in mind, the ability to identify and partner with vendors that consistently recognize the potential of various trends within the natural pet food segment to become…”
by Nora Caley on Oct 1, 2014
“Most pet owners, at one time or another, are in the market for stain and odor products. Puppies arrive not housetrained, and old dogs are sometimes incontinent. Even good dogs sometimes cannot wait one more minute for their humans to come home from work, and there are days that guest…”