by Edward C. Taylor on Feb 1, 2015
“What a customer feeds his fish will, in large part, determine his success at maintaining a healthy aquarium. This is why packaged diets are so important in the industry. People need help selecting a proper diet for their fish, and all-inclusive staple diets accomplish that quite well. The fact that they create more sales for the retailer is just an added bonus. I have preached the gospel of food diversification for many years. Fish need—and…”

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by Edward C. Taylor on Dec 29, 2014
“Take a stroll with me through the aisles of your aquatic livestock department. There are probably rows of aquariums filled with fish for sale—but is that all you see? Are your tanks bare? When people are shopping for fish, do you embrace the opportunity to create interest in the other…”
by Edward C. Taylor on Dec 1, 2014
“Set the time machine to the year 1967. The location is the Philadelphia metro area. While there were no chain or big-box stores at the time, some independent mega-stores were making it tough for smaller establishments to compete on price. Many small stores countered this competition by stocking a wide…”
by Edward C. Taylor on Nov 1, 2014
“All water is wet, but other than that, it is the only thing you can be certain of when dealing with water. Every water source will yield water with varying characteristics—both physical and chemical. This means that every aquarium will have parameters unique to that environment. Let’s get fancy and…”
by Edward C. Taylor on Oct 1, 2014
“These days, other than the livestock itself, there are few items for sale in the aquatics trade that are actually natural—as in, not man-made. Probably the first casualties were plants. The market used to offer an endless number of live green plants, but it is down to mostly plastic items.…”