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Fish

by Edward C. Taylor on Jun 30, 2010
“For several years, the marine segment of the aquatics trade has been growing while the freshwater division has been shrinking. Stores that carry products for both disciplines do not typically discriminate when it comes to items such as tanks, filters, glass canopies, stands and heaters. Other products are easily allocated to the marine trade–sumps, overflow kits, protein skimmers, halide and other high-tech light fixtures, chemical supplements, marine salt and food supplements. While these products are…”
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by Edward C. Taylor on May 31, 2010
“How a store displays aquatic plants has a lot to do with how well they will sell. Jamming them all together may save space, but it will not showcase them to their best advantage. A highly effective technique is to employ what I call the “zoo approach.” When you go…”
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by Ed Taylor on May 1, 2010
“Let’s say you are a retailer who has a tank full of juvenile convict cichlids about 1.5 inches in length. A customer wants to buy six of these, at $3.99 each, for his 30-gallon tank. Do you know what’s going to happen down the road? The fish are going to…”
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by Edward C. Taylor on Apr 1, 2010
“Customers will frequently ask what they should be feeding their fish. To answer this question, first ask what species they are keeping. Once this is determined, ascertain how many times a day they are feeding. Then ask what food they have been feeding. On rare occasions, I have been able…”
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by Edward C. Taylor on Mar 1, 2010
“There is money to be made in selling filtration equipment, since each person with a fish tank will require some type of filtration device. But the retailer’s job is not to simply sell filters; their job is to sell the appropriate filters, depending on their customers’ needs. And yet it’s…”
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