by Edward C. Taylor on Dec 29, 2014
“Take a stroll with me through the aisles of your aquatic livestock department. There are probably rows of aquariums filled with fish for sale—but is that all you see? Are your tanks bare? When people are shopping for fish, do you embrace the opportunity to create interest in the other things that populate a fish tank besides the livestock? I am talking about décor, of course. The two things go hand in hand—fish and their…”

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by Edward C. Taylor on Dec 1, 2014
“Set the time machine to the year 1967. The location is the Philadelphia metro area. While there were no chain or big-box stores at the time, some independent mega-stores were making it tough for smaller establishments to compete on price. Many small stores countered this competition by stocking a wide…”
by Edward C. Taylor on Nov 1, 2014
“All water is wet, but other than that, it is the only thing you can be certain of when dealing with water. Every water source will yield water with varying characteristics—both physical and chemical. This means that every aquarium will have parameters unique to that environment. Let’s get fancy and…”
by Edward C. Taylor on Oct 1, 2014
“These days, other than the livestock itself, there are few items for sale in the aquatics trade that are actually natural—as in, not man-made. Probably the first casualties were plants. The market used to offer an endless number of live green plants, but it is down to mostly plastic items.…”
by Edward C. Taylor on Sep 1, 2014
“I have been around the aquarium hobby and industry since 1965, and I have seen a lot of livestock trends come and go. For example, even before my time, angels were all the rage, until discus showed up. Then, African cichlids from the Rift Lakes came in, and everyone flocked…”