by Edward C. Taylor on Mar 30, 2015
“Most retailers know that managing the lighting department can be a pain—and for several reasons. First of all, fixtures are expensive to keep in stock because they tie up a lot of cash. In fact, if you stock coral-tank lighting, you can count on keeping inventory that easily approaches the cost of a mid-range luxury car. Meanwhile, bulbs are easy to break—and just as easy to steal—if not properly monitored and protected. Still, fixtures and…”

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by Edward C. Taylor on Mar 1, 2015
“Pet retailers with a marine department may wonder just how important it is to carry marine invertebrates. Well, that depends on a number of factors—not the least of which is their clientele. High-end reef shops may specialize in corals, fetching a pretty penny for the latest and greatest. In fact,…”
by Edward C. Taylor on Feb 1, 2015
“What a customer feeds his fish will, in large part, determine his success at maintaining a healthy aquarium. This is why packaged diets are so important in the industry. People need help selecting a proper diet for their fish, and all-inclusive staple diets accomplish that quite well. The fact that…”
by Edward C. Taylor on Dec 29, 2014
“Take a stroll with me through the aisles of your aquatic livestock department. There are probably rows of aquariums filled with fish for sale—but is that all you see? Are your tanks bare? When people are shopping for fish, do you embrace the opportunity to create interest in the other…”
by Edward C. Taylor on Dec 1, 2014
“Set the time machine to the year 1967. The location is the Philadelphia metro area. While there were no chain or big-box stores at the time, some independent mega-stores were making it tough for smaller establishments to compete on price. Many small stores countered this competition by stocking a wide…”