Cover Story

by Jennifer Boncy on Aug 1, 2015
“In our fame-obsessed world, it makes perfect sense that companies large, small and in-between seek out celebrities to help sell their wares. Celebrity endorsements can be one of the quickest, most effective ways to generate consumer buzz about a new product—or even a well-established one. But how many people would rush to the store to buy a dog food simply because Kim Kardashian claimed to use it? How about a cat toy endorsed by Alec…”

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by Seth Mendelson on Jun 30, 2015
“Mud Bay’s business plan is pretty simple. In fact, Lars Wulff, co-CEO of the 33-unit Tumwater, Wash.-based pet store chain, says it all comes down to three basic things.   The first is making sure the company’s stores, which are located in Washington state and Oregon, offer merchandise that will…”
by Mark Kalaygian on Jun 30, 2015
“The old adage that a chain is only as strong as its weakest link is one that is not lost on the team at Mud Bay. Understanding the vital role that its employees play in the success of the 33-store (and growing) pet specialty retail chain, Mud Bay’s executives are…”
by Mark Kalaygian on Jun 30, 2015
“On Aug. 20, every Mud Bay location will be shuttered for the day so that all 320 Mud Bay employees—affectionately called “Muddies”—can gather at Green River Community College in Auburn, Wash., for the company’s second-annual Mudstock celebration. An event that combines elements of education, team building and fun, Mudstock is…”
by Mark Kalaygian on Jun 30, 2015
“Mud Bay will soon be getting some new, yet familiar, owners—its employees. The retail chain is in the midst of instituting an employee stock ownership plan (ESOP), through which its staff will get a long-term stake in the company. It is all part of the prevailing culture of empowering and…”