by Melissa Breau on Dec 29, 2014
“There are really only two times in the life of a cat that retailers can sell healthcare and supplement products—before a cat gets sick and as a potential remedy or treatment once the cat is exhibiting symptoms. In other words, these products can be useful any time in the cat’s life, and that equates to a ton of sales potential in this category for retailers. Still, the category is one of the most complex and…”

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by Melissa Breau on Dec 1, 2014
“Catnip, in its various forms, is growing in popularity as pet owners become increasingly savvy to the many benefits it offers. In fact, the catnip category has taken a seat next to food, litter and other cat supply essentials in the cat aisle, and it has certainly become an indispensable…”
by Melissa Breau on Nov 1, 2014
“In recent years, pet owners have developed a growing interest in feeding and treating their pets with the animals’ evolutionary heritage in mind—and that has led to astounding growth in the natural category. But despite customers’ increased focus on ensuring kitty is getting all the nutrients nature intended, many of…”
by Melissa Breau on Oct 1, 2014
“    Most cats are naturally drawn to any bit of greenery in their environment—an attraction that often leads to damaged, gnawed-on houseplants. Fortunately, the pet product market offers a number of solutions for cat owners looking to satisfy their kitty’s craving for greens without sacrificing their homes’ plants or…”
by Melissa Breau on Sep 1, 2014
“Health care has been in the news a lot lately with the passing of the Affordable Care Act—yet there’s another healthcare angle that retailers should educate themselves on. This one, rather than being discussed in Congress, is more likely to be a hot topic of conversation in the cat aisle.Cat…”