Discovery Communications has teamed up with Gramercy Products to create a line of products based on Animal Planet's Puppy Bowl.
The Puppy Bowl line will include accessories designed to capture the fun and energetic spirt of the popular TV event. The collection will include dog toys, dog bowls, feeding mats, dog beds, blankets and apparel. The products will be featured during the tenth-annual Puppy Bowl, which will air Feb. 2 on Animal Planet.
A portion of the proceeds will benefit R.O.A.R. (Reach Out. Act. Respond), Animal Planet's national campaign that, together with leading animal organizations, takes action for animals. This year, R.O.A.R. surpassed the $1-million mark in total donations, including a matching campaign, consumer donations and proceeds from the sale of Animal Planet consumer products.