Worldwise Inks Deal with Kathy Ireland
January 6, 2014

Pet-products company Worldwise has entered an exclusive licensing agreement with kathy ireland Worldwide (kiWW). Kathy Ireland, CEO and chief designer for kiWW, will develop a line of solution-based home-decor friendly pet products with the Worldwise team. The collection will be marketed under the brand kathy ireland Loved Ones.

"As a company, Worldwise is excited to partner with Kathy Ireland and her team at kiWW to develop a line of solution-based pet products unique to the market," said Kevin Fick, CEO of Worldwise. "Kathy makes a great partner, she brings both her design savvy, as well as her knowledge of what it means to be a busy parent to both the two-footed and four-footed child. Kathy's design sense combined with Worldwise's ability to create innovative and solution-based products is a winning combination."

The kathy ireland Loved Ones collection will be both functional and stylish.

"[The] Worldwise and kiWW partnership has evolved naturally and the shared interest of pet wellness has led to building a significant pet advocacy program that will work to raise the benefits of pet adoption," Fick added.

The collection will debut at Global Pet Expo, which will be held March 12-14 in Orlando, Fla.