A Top-Shelf Agenda
By Cathy Calliotte
January 6, 2014

Industry leaders across the nation will be attending the 2014 Pet Industry’s Top2Top Conference. This year’s conference will be held at the Amelia Island Plantation in Amelia Island, Fla., on April 23-24. With thought-provoking sessions that focus on the state of the industry, market trends and forecasting, and legislative issues that impact the industry, this must-attend event is for anyone invested in the future of the pet industry.

Here’s a look at the 2014 agenda:


Tuesday, April 22nd

Welcome Cocktail Party
Kick off the third-annual Pet Industry’s Top2Top Conference by joining colleagues at a cocktail party overlooking the beautiful golf courses at the Amelia Island Plantation resort.


Wednesday, April 23rd

The Millennial Pet Owner
Explore the market power of the Millennial generation of pet owners, including insights into key trends, preferences and purchase behaviors of this important market segment. Presenter Nathan Richter is a partner at Wakefield Research, an independent global research consultancy that works with some of the world’s most iconic B2B and consumer brands. He regularly serves as a resource for media including The New York Times, The Wall Street Journal, The Harvard Business Review, Psychology Today, Forbes, and NPR.

Applying Your Business Expertise to Solve Industry Threats
Get an insider’s view of the legislative process and the tools you need to positively impact the future of the industry. Presenter Sam Geduldig of Clark Lytle Geduldig & Cranford served in an array of senior positions in the office of Speaker of the House of Representatives John Boehner, as well as for Congressman Mike Oxley, the former Chairman of the House Financial Services Committee, and Senator Roy Blunt of Missouri, the former Majority Whip in the House of Representatives.

Affecting Change at the Local, State, and National Level

This presentation will address the legislative process for regulated industries, perceptions held by legislators, and recommendations on the ways pet businesses can create constructive change. Presenter Congressman Dennis Cardoza is the Managing Director Federal Government Affairs and Public Policy at Manatt, advising a broad range of clients on legislative, regulatory, and public policy and advocacy matters. Prior to joining Manatt, he served five terms in the U.S. House of Representatives and was Chairman of the House Agriculture Committee's Subcommittee on Horticulture and Organic Agriculture, where he played a leading role in the formation of the 2007 Farm Bill.

PIJAC’s State of the Union Address 
What’s working and what are the upcoming challenges for the industry? How can we ensure the future growth of the industry? Could misguided legislation have a direct impact on our future? Mike Canning, President & CEO of PIJAC, will outline the industry’s biggest challenges and the bottom-line implications for the pet marketplace, detailing the tools needed to shape the future and provide continuous growth opportunities for the entire pet industry.

Beach Party and The After Party

Enjoy panoramic ocean views, excellent food, and a steel-drum band on the beach with your colleagues. Not ready to end the festivities? Join us at the After Party on the moonlit beach with a mesmerizing fire and roasted marshmallows.

 


Thursday, April 24th

Setting the Standard

This session illustrates the efforts by Purdue University and the pet industry to establish science-based breeding guidelines, and the benefits that will accrue to the animals, the dog-buying public, and the breeders themselves. Presenter Dr. Candace Croney is an associate professor of animal behavior and well-being at Purdue University. Her research has been featured by National Geographic as well as the BBC and its affiliates. In addition, Dr. Croney serves as a scientific advisor on animal welfare to several groups, including American Humane Association, National Pork Board, Bob Evans Farms, Michael Foods, P & G Inc., and Target.

Pet Product Market Drivers
This session evaluates current trends and future directions for pet product marketing and retailing, along with consumer patterns across the full spectrum of the market. Speaker David Sprinkle is the publisher and research director at Packaged Facts. In addition to his report on Premium Consumers and the New Economy, he has just published a consumer trend study entitled Americans in 2020. He has contributed to numerous publications and is a frequent speaker at national conferences.

Keynote: How Business Executives Succeed When Facing Public Policy Challenges
Former Secretary Norman Mineta will offer examples from his vast reservoir of experiences as to how business executives can ensure their views are properly represented in the government decision-making process. With over 30 years of public sector involvement at every level of government, Secretary Mineta will focus on what works and what does not when industries engage on public policy, what business messaging lawmakers find persuasive, and how to make a compelling case to achieve favorable government outcomes.

Golf Tournament or Beach Tournament

Named a "Top 121 Golf Resort in the World" by Conde Nast Traveler, the Ocean Links course was designed by Pete Dye and features breathtaking views of the Atlantic Ocean.   Not a golfer? Relax, enjoy the beach and a little friendly competition with the Cornhole and Horseshoe tournaments!

Closing Party
The closing reception overlooking the golf course is the perfect location to wind down with colleagues at the end of conference.

Join industry leaders in picturesque Amelia Island, where the magnificent ocean views are the perfect setting for thought-provoking sessions, one-on-one conversations, and planned networking events. The conference provides you with the opportunity to set the course for the future of the industry, gain powerful insights that will make a difference in your business today, and create valuable relationships with other leaders.

For more information about the 2014 Pet Industry’s Top2Top Conference, visit www.pijac.org/Top2Top. Register before January 15, 2014 to take advantage of the early bird discounts.