Discovery Communications has partnered with Greenberry Eco-Industries to make environmentally friendly pet waste products under the Animal Planet brand.
Greenberry Eco-Industries will develop a line of pet waste bags and dispensers, waste scoopers, wipes, training pads, cat litter, litter liner bags, litter mats and litter boxes, as well as stain and odor cleaning products. The products will all be sustainable or created from recycled materials and ingredients, and they will include biodegradable materials wherever possible. The line will debut in Spring 2014.
The new product line will expand Animal Planet's pet programs in the United States and Canada, and was brokered on behalf of Animal Planet by its licensing agent, the Joester Loria Group.
A portion of the proceeds from the sale of Animal Planet products will benefit the partners of R.O.A.R. (Reach Out. Act. Respond), Animal Planet's national campaign that, together with the leading animal organizations, leads thee way in taking action and being a voice for animals.