World's Best Launches Next GiveLitter Campaign
November 18, 2013

World's Best Cat Litter has launched its next GiveLitter campaign, which allows online votes to donate up to 30,000 pounds of litter to two New England animal shelters.


Cat enthusiasts can visit World's Best Cat Litter's website and vote daily to donate litter to the Providence Animal Rescue League in Rhode Island and the Worcester Animal Rescue League in Massachusetts.


For every vote, World's Best Cat Litter will donate one pound of litter to the chosen charity with each participating shelter capable of receiving up to 15,000 pounds of litter total. Each shelter will receive litter according to how many votes they earned. Voting ends Nov. 24.

 

"Thanksgiving is almost here and we wanted to give thanks to the shelter employees who work tirelessly to help cats find their forever homes," said Jean Broders, brand manager of World's Best Cat Litter. "While the holidays are a time for family and celebration, the reality is that shelter staff members work around the clock. We are confident our fans will give them a big boost by voting online to donate much-needed litter."


Since its inception, GIveLitter has helped cat enthusiasts donate more than 260,000 pounds of free cat litter to deserving shelters across the United States. The program has also donated more than 1,000 adoption kits to participating shelters.