Natural pet food manufacturer Halo, Purely for Pets, has teamed up with Fetch! Pet Care, a nationwide dog walking, pet sitting and boarding franchise, to address a growing problem among pets—obesity. The companies have joined forces to launch the Pet Shape Up Challenge, a Dog and Cat Weight Loss Program, which aims to help pet owners manage their pets’ weight and encourage healthy lifestyles for pets.
The pilot program is kicking off in five major markets across the country, where select dogs and cats will participate in a 12-week program in which Fetch! and Halo will be prescribing a vet-approved daily exercise and nutritional regimen designed to help the pets safely shed pounds and get to a target weight goal.
Each pet’s diet and nutrition program is prescribed and monitored by Halo’s expert veterinarian, Dr. Donna Spector. “Dr. Spector calculated each pet’s diet of Halo Spot’s Stew Healthy Weight formula from its breed, current and historical weight, health and body type,” says David Yaskulka, vice president of marketing communications for Halo, Purely for Pets. “Throughout the program, participants keep a log of their pets’ food and progress, and Dr. Spector comments and adjusts their plan as needed.”
Fetch! will visit each pet five days a week for a 30-minute, customized exercise program. “The program features a natural, nutritious diet from real meats, fruits and vegetables, and regular exercise,” Yaskulka says. “That’s a simple but powerful prescription for getting healthy.”
Halo encourages other pet retailers to get involved by sharing updates of the participants’ progress on social media sites. “We also encourage any retailer to conduct a challenge with their customers,” Yaskulka adds. “If the retailer has the local resources—a trusted veterinarian, for example—recruiting pet parents to join the challenge is a great way to keep motivated.”
If the pilot is a success, Fetch! and Halo plan to roll out a national Pet Shape Up Challenge in the first quarter of 2014.
Meet some of the participating dogs on our blog.