Purina Celebrates Hero Pets with Photo and Video Challenge
October 31, 2013

Purina One, in partnership with social platform GOOD, is celebrating the ways that pets are everyday heroes with its Hero Pets to the Rescue photo and video challenge.


Pet owners can submit a photo or video and a true story about how their cat or dog has helped someone in need for the chance to win a year's supply of Purina One pet food. Pet owners can submit materials through Nov. 11 online.


Fifteen hero pets will be selected to move on to the finalist round. The GOOD community will then vote on the 15 finalists between Dec. 2-9. The hero pet with the most votes will receive the year's supply of Purina ONE food, and their post will be featured on Good.is to share their pet's story. A $5,000 donation to one of the following four pet service non-profit organizations—Pet Partners, Support Dogs, Inc., New Horizons Service Dogs Inc., or Working Dogs for Conservation—of the winner's choice will be made.

"At Purina ONE, we're always striving to highlight the positive difference pets make in everyone's life," said Christina Schneider, assistant brand manager at Purina ONE. "Whether in small ways or in bigger ways, all cats and dogs are heroes to the people who love them. We look forward to seeing the inspiring stories that pet owners submit to the 'Hero Pets to the Rescue' Challenge."

The winner will be announced on or before Dec. 16.