Social Media Spotlight

Pet Business offers a look at some notable social media posts from pet specialty retailers, as well as our own commentary on what we think makes these posts work. Here are three recent examples:




Why it works: Having live animals in the store can be great for drawing customer traffic—a point that clearly isn’t lost on the folks at Allfish Emporium, who have turned the everyday task of fish feeding into grand theater.




Why it works: This tweet not only promotes The Pet Beastro’s personalized nutrition consulting services, it directly links to an online form that pet owners can use to schedule an appointment.




Why it works: With this Twitter post, which was linked to a picture of one of the dogs in the Canine CellMates program, Red Bandanna calls attention to its community service efforts and private-label pet food brand in one fell swoop.