Each month, Pet Business offers a look at some of the more notable social media posts from pet specialty retailers, as well as our own commentary on what we think makes these posts work. Here are three recent examples:
Happy Father's Day! "Dad, you're someone to look up to no matter how tall I've grown." ~Author Unknown http://t.co/vc0vMxbW7s— Concord Pet Foods (@ConcordPets) June 16, 2013
Why it works: With this post on Twitter, which linked to a printable coupon, Concord gave shoppers a great incentive to come into the store—and including an expiration date helped create a sense of urgency. At the same, Concord smartly included a minimum purchase threshold and clearly excluded low-margin pet foods from the offer.
New Green Dog Blog post out! Keep those pesky fleas & ticks at bay...naturally! http://t.co/UU7ypsx0Aw— Green Dog Market (@GreenDogMarket) June 11, 2013
Why it works: Green Dog Market’s Twitter post, which included a link to its blog about natural flea and tick control, helped position it as a source for expert advice on all-natural pet care. In addition, the blog included specific product suggestions that could directly inspire sales.
Have a problem child? Join us this Fathers Day (Sunday) BlueCollar Working Dog to problem solve your dogs issues!... http://t.co/3bXEz5pA7H— BlueCollarWorkingDog (@BlueCollarDogs) June 15, 2013
Why it works: This Twitter post was linked to company’s Facebook post about a Pack Leadership 101 Seminar that it was hosting. It is another great example of a retailer using social media to promote its reputation as an educational resource for pet owners.