Sojos added a testimonial-sharing page to its website. The page serves as a place for consumers to upload a story and photo of their pet's feeding experience.
"We wanted to create a space where pet owners could celebrate their diet successes with each other, with our company and their pets," said Kira Garret, marketing and PR representative for Sojos. "So many people have seen astonishing improvements in their pets, and now they can tell others about that."
Anyone can upload a story and photo to the site, and posts will be uploading pending approval.
The company also launched an animated how-to video for customers that describes how to prepare Sojos mixes.