Cesar Millan is inviting all dog owners whose dogs have a heart—a Heartgard Plus Heartlock, that is—to snap a pic of their pooch wearing the heart and submit it between April 8 and April 21 for a chance to win a $500 gift card toward their next annual veterinary bill.
April is National Heartworm Awareness Month, and Milllan is taking the opportunity to nudge dog owners in the right direction where it comes to preventing heartworm—a potentially fatal condition caused by parasitic worms that reside in the heart and lungs of animals.
As retailers, it may also be a good opportunity to spread the word, especially to new puppy and kitten parents—although seasoned pet owners may benefit from a reminder, as well.
Not all dog owners will choose to use a Heartgard Plus Heartlock, but every single one should know the symptoms to be aware of. Also, certain states, particularly those in the South and Southeast, are more prone to seeing widespread cases of the disease. Still, no state is immune, and the problem is particularly pervasive in the warm, summer months, as mosquitoes become a daily fact of life.
So, have a heart and spread the word.
For more information, visit cesarsway.com.