Hill's Pet Nutrition Unveils Ideal Balance

Hill's Pet Nutrition has unveiled the Hill’s Ideal Balance brand and line of food for dogs and cats that combines natural ingredients with Hill’s perfectly balanced nutrition. The new Hill’s Ideal Balance will be the first new brand from Hill's since the launch of Science Diet in 1968.


The new Hill’s Ideal Balance dog and cat food formulas feature fresh chicken or natural salmon as the first ingredient to help keep pets slim and trim; brown rice for healthy digestion; fruits and vegetables for a healthy immune system; and no corn, wheat or soy.


Varieties were developed for life stages, including puppy/kitten, adult and mature, sizes small and large breed for dogs, and grain-free.


In addition to the dry food selection, the new Hill’s Ideal Balance line also features 12 new wet food varieties: six each for cats and dogs. To offer pet parents a wide variety of protein sources, Hill’s is also introducing new ones like venison, trout and salmon.


Like all Hill’s products, Ideal Balance wet foods have been formulated to Association of American Feed Control Officials’ (AAFCO) strict guidelines, as well as Hill's precise nutrient profiles, to offer perfectly balanced nutrition.