American Pet Launches New Branding

American Pet (, previously known as American Pet Diner, has introduced its new brand name and aesthetic.


The new branding, featuring “Americanized” rabbits, guinea pigs, chinchillas, hamsters and other small pets with human-like qualities, is designed and created to better connect with pet lovers, and therefore create more of an interest in small pet ownership.


"Our new brand conveys the positive emotion that small pet ownership brings," said Lisa Marshall, president and CEO of American Pet. "At the same time, it communicates quality and pride in being an American and emphasizes the quality in American-made products."

American Pet has updated its logo, packaging, website, social media vehicles and all of its branding elements. New consumer-requested packaging sizes and new products have also been introduced.