PIJAC Mobilizes Industry Against Los Angeles Pet Sale Ban
July 10, 2012

WASHINGTON, D.C.–The Pet Industry Joint Advisory Council (PIJAC) is mobilizing the pet industry to take action against the Los Angeles City Council's motion to ban the retail sale of dogs, cats, and rabbits in city pet stores. A decision is expected in the coming weeks.

PIJAC has created a Legislative Action Kit, website and social media tools support the effort to stop the prohibition. "It's important for the people of Los Angeles to know the facts, stay informed and communicated with the council member to oppose the ban on pet sales," said Mike Canning, president and CEO of PIJAC.

The Legislative Action Kit includes a comprehensive action plan for retailers to start a grassroots movement in their area and provides retailers with concrete ideas on building a coalition with customers, business associates and the media. A sample letter to council member, and flyers for customers providing reasons for choosing a pet store puppy and contact information for local council members.

The website StopPetBans.org/LosAngeles focuses on raising awareness among consumers in Los Angeles and to help consumers locate their council member and easily voice their opposition by phone email or Twitter.

PIJAC has also launched a social media campaign to inform the public. The Twitter profile @StopPetBans and Facebook page, Stop Pet Bans, will regularly broadcast factoids to inform the people about the potential ban.

The Legislative Action Kit for the Los Angeles pet sale ban is available at pijac.org.