MUSCATINE, Iowa–World’s Best Cat Litter and By Nature Pet Foods launched a mobile tour to support independent retailers across the United States. The “More Time With the Ones You Love” mobile tour features a customized van and professional staff traveling to various independent retailers for single-day stops aimed at bringing in new customers, engaging pet owners and offering a unique experience to attendees.
“The mobile tour was designed to give independent pet retailers a point of differentiation in the marketplace by bringing a unique event to their store,” says Mia Newman, brand manager at Kent Nutrition Group, makers of By Nature Pet Foods.
Customers can play games, win prizes, receive special discounts and learn more about the brands.
Newman says there has been an “overwhelmingly positive response” from retailers. “Our retailers are critical in helping pet parents deliver the premium care all pets deserve, and we are proud to offer a mobile tour that helps provide even more value to their customers.”
The “More Time With the Ones You Love” tour will make its way around the West Coast and East Coast through the end of October.