April 2015
Sweet Dreams

Being an independent retailer in the pet industry is not for the faint of heart.Competition for customer dollars has never…
Marshall Pet Products has rolled out peggable pouch packaging for its Pill Paste, which enables animal caretakers to easily administer pills and capsules. The company also unveiled its Pill Paste for Horses. The packaging makes it easier for retailers to display and stock the product. Pill Paste comes in Bacon…
To support retailer sales and promote its entire family of premium dog treats, Look Who’s Happy has added the pre-packed floor display to its complete range of marketing materials. The brightly colored floor display comes with 36 re-sealable pouches—18 Fetch’n Fillets and 18 Tempt’n Tenders—to stock and display on provided…
Vets Plus has debuted its Smart Fido USA and Smart Kitty USA veterinarian-formulated lines that include a range of gluten- and soy-free supplements and treats. “Pet specialty shoppers want science and quality in the products they choose for their pets,” said Dale Metz, director of companion animal business unit at…
The South Florida newspaper Sun Sentinel is reporting that the Federal Trade Commission has approved the acquisition of Sunrise, Fla.-based Pet Supermarket chain by the Atlanta-based private-equity firm Roark Capital Partners, which owns the Canada-based Pet Valu retail chain. The news comes on the heels of Pet Valu's acquisition of…
Vital Essentials has named Nick Hetcher its director of marketing. He has over 30 years of experience in marketing, branding and sales. Hetcher’s primary experience is in the direct sales industry. Previously, he worked with Organo Gold Coffee Company and Gano Excel Coffee Company, where he was a top-10 U.S.…
K10 Holdings has launched its K-10+ Advanced Chewable Formula. Each highly palatable and easy-to-digest chew contains fast-acting mini strips that dissolve in a dog’s mouth, delivering the exact dosage. “We are excited to expand our K-10+ product line to include K-10+ Advanced Chewable Formula,” said Ryan Holden Singer, founder of…
VetriScience Laboratories, the makers of the Glyco Flex brand joint supplement, will sponsor 20 DockDogs events around the country in 2015. Glyco Flex and DockDogs have formed a natural partnership, and Gyco Flex supports several individual DockDogs teams. “As a long time supporter of several DockDogs teams, VetriScience is thrilled…
In honor of the company’s 80th anniversary, Evanger’s has re-launched its USA Made Grain Free Hand Packed and Grain Free Signature Series Stews for dogs and cats. The products’ labels feature a cleaner, more modern design with an earthy pallet and eye-catching fonts that boast the premium foods’ nutritional excellence.…
The Company of Animals has welcomed Larry Cobb and John Dudley to its management team.  As the vice president of sales, marketing and operations, Cobb will work closely with the U.K. team to develop and oversee the execution of all the brand’s stateside efforts and image. Dudley, the new marketing…
Bayer’s K9 Advantix II brand has teamed up with K9s For Warriors for a three-month campaign that will enable dog owners to support Iraq and Afghanistan War veterans and shelter dogs. During the special promotion period, which will run through May 31, when dog owners purchase K9 Advantix II—the official…
Barkworthies has re-branded its logo, advertising and packaging. The new tagline, “Naturally Healthy, Naturally Happy,” that accompanies the logo further reinforces the brand’s ideals and commitment to quality. “Barkworthies is an innovative brand with all-natural, healthy products that are deliciously appealing to canines,” says Bill Chilian, vice president of marketing…
Adams Pet Products has launched an online sweepstakes and free digital tool to help pet parents stay smart about flea and tick control. Pet owners can sign up for free Adams Flea & Tick Outbreak Alerts, which provide a helpful heads-up about ongoing forecast changes and the related threat of…

Pets & Products

March 16-18, 2016

Industry Calendar

April 23-26, 2015: Northwest Grooming Show

Murano Convention Center

Tacoma, Wash.

Phone: (717) 691-3388


April 25-26, 2015: Calgary Pet Expo

Spruce Meadows

Calgary, Alberta, Canada

Phone: (403) 242-0859


April 28-30, 2015: Pet Industry’s Top2Top Conference

Omni La Costa Resort

Carlsbad, Calif.

Phone: (202) 452-1525 x1020


May 1- 3, 2015: Groom Classic 2015

Kansas City, Mo.

Phone: (800) 705-5175


May 2- 3, 2015: Reading Family and Pet Festival

Reading Fairgrounds

Leesport, Pa.

Phone: (800) 677-4677


May 5- 7, 2015: Pet Boarding & Daycare Expo West

Burbank, Calif.

Phone: (717) 691-3388


May 5- 6, 2015: ASC West Open House

Pasadena Convention Center

Pasadena, Calif.

Phone: (800) 323-2963


May 7-10, 2015: Zoomark International

BolognaFiere Exhibition Centre

Bologna, Italy

Phone: (+39)0243911502


May 28-31, 2015: Aquarama 2015

Suntec Singapore International Convention & Exhibition Centre

Suntec City, Singapore

Phone: +65 6592 0889


June 5- 8, 2015: Intergroom

Garden State Exposition Center

Somerset, N.J.

Phone: (781) 326-3376


Reader Poll

What is the most important factor when evaluating natural products for your store?

country of origin
manufacturer reputation
third-party cerification