March 2015
Answering the Tough Questions

It is a great time to be in the pet business. Not only are consumers continuing to display an unwavering…
PetSafe has donated $8,000 to Union County Humane Society (UCHS) to help with the cost of veterinary services needed for the 136 dogs rescued earlier in March from hoarders in Union County, Tenn.  Tammy Rouse, executive director of the UCHS, was at the home in Maynardville, Tenn., on March 12…
Mars Fish Care North America has introduced its API Fish Food diets. The diets deliver a healthier aquatic environment for fish and clean, clear water. API Fish Food diets contain a nutritionally enhanced protein to ensure easy uptake of nutrients for maximum absorption. Fish more readily use the nutrients and…
Pet Store Pro, the free online training tool for retailers developed by the Pet Industry Distributors Association (PIDA), will introduce three “micro” courses to its offerings in 2015. The shorter courses are designed to be completed in about 15 minutes and applied immediately on the sales floor. Two courses, including…
Paws PR—a communications firm specializing in business development and strategic communications for pet product companies and animal protection groups—named Jenni Brand as its senior director of digital strategy. Brand will lead online and digital strategy for Paws PR. “It used to be an organization simply needed a well-placed story on…
The National Animal Supplement Council (NASC) has entered a partnership with PetHealthLive to debut two websites for consumers on pet news, health tips and recall information for dogs and cats,, and horses, The websites will provide consumers with information on pet health and pet supplements, keeping visitors up-to-date…
Fromm Family Foods has added Prairie Gold and Gold Coast formulas to its Gold food line. Fromm Gold was created to deliver premium nutrition to various life stages and styles. The current line features a blend of poultry, including chicken and duck together with whole eggs and real Wisconsin cheese…
Links-It is offering displays to retailers for its Links-It Pet ID Connector. The displays are available in two sizes that can be placed on the counter or on a wall near tags or collars, encouraging customers to add a Links-It Pet ID Tag Connector to their purchase.   The Links-It…
Organizers of the Zoomark International trade show, which will be held in Bologna, Italy, May 7-10, said there has been increased interest in the show from new exhibitors. Organizers report that 30 percent of the exhibitors are new companies that will debut at Zoomark International. Organizers also report a strong…
Under new ownership, Dr. Kruger’s Supplements, Inc. has re-launched the company and is bringing Dr. Kruger’s original, patented all-natural formulas back to the market. The company has worked hard to ensure the products are the exact same products that Dr. Charles Kruger developed, manufactured and sold. The company is committed…
Kriser's Natural Pet, a 26-store pet retail chain with stores in Chicago, Southern California, Houston and Denver, has received a growth capital investment from River Hollow Partners. River Hollow Partners joins Kriser's existing share holder Alliance Consumer Growth. The terms of the transaction were not disclosed.“Kriser’s visionary founders, expert store…
American Dog Toys has launched a new brand, Spunky Pup. “Our line of dog toys had grown to 18 styles, with another two-dozen in various stages of development; products that promote fun play and healthy exercise,” said president John Harty. “We wanted to create a brand identity that consumers would…
In an ongoing re-branding effort, Bravo Pet Foods has updated its website, Like the logo that was introduced last year, the updated website spotlights the new Make Good Happen tagline, which was recently trademarked. The site offers customers and retailers a richer browsing experience that can be easily navigated…

Pets & Products

March 16-18, 2016

Industry Calendar

March 27-29, 2015: 15th Annual Super Pet Expo

Dulles Expo Center

Chantilly, Va.

Phone: (301) 564-4050


March 30-April 2, 2015: Animal Care Expo 2015

Ernest N. Morial Convention Center

New Orleans, La.

Phone: (202) 452-1100


April 10-12, 2015: America’s Family Pet Expo

OC Fair & Event Center

Costa Mesa, Calif.

Phone: (800) 999-7295


April 14-15, 2015: Phillips Pet Food & Supplies New England Buying Show

The Fox Tower At Foxwoods

Mashantucket, Conn.

Phone: (800) 451-2817


April 23-26, 2015: Northwest Grooming Show

Murano Convention Center

Tacoma, Wash.

Phone: (717) 691-3388


April 25-26, 2015: Calgary Pet Expo

Spruce Meadows

Calgary, Alberta, Canada

Phone: (403) 242-0859


April 28-30, 2015: Pet Industry’s Top2Top Conference

Omni La Costa Resort

Carlsbad, Calif.

Phone: (202) 452-1525 x1020


May 1- 3, 2015: Groom Classic 2015

Kansas City, Mo.

Phone: (800) 705-5175


May 2- 3, 2015: Reading Family and Pet Festival

Reading Fairgrounds

Leesport, Pa.

Phone: (800) 677-4677


May 5- 7, 2015: Pet Boarding & Daycare Expo West

Burbank, Calif.

Phone: (717) 691-3388


Reader Poll

What is the most important factor when evaluating natural products for your store?

country of origin
manufacturer reputation
third-party cerification